Activewear
Portfolio
The reality of working out on your period is, it sucks. You’re scared to go the full length of your squat or kick as high or lunge as low, simply because every move is just that little bit more nerve wracking when you’re on your period.
My brief was to capture the benefit that Modibodi’s activewear range provides to women. The wear is leak proof, sweat proof and squat proof giving the confidence to lunge, squat, kick, jump and run as if we’d forgotten periods and incontinence even existed.
No retouching was done on the talent, keeping the photography real and honest.
